Skip to content

Expert Manufacturing for Beauty and Personal Care Brands

GMP-certified, US-based Product Development and Manufacturing for Innovative Brands

Custom Manufacturing

Formulations tailored to your goals

Private Label Formulas

Trending ingredients, ready to launch

Beauty and personal care products with custom brand labels
Made in USACertified by NSFFDA registeredGMP certified

Room to grow

Start here. Keep building.

From launching your line to growing an established brand. One manufacturing partner, ready for what comes next.

Start with a ready-to-brand formula

From your first run and beyond. A real manufacturing partner.

Choose from our top-notch formulation list, assess samples, and make it part of your brand. You can get started without commissioning a new formula or booking a sales call. Custom packaging and custom formulation are fully supported in-house as you scale.

  • Minimum order quantities starting at 140 units.
  • Your branding on a market-ready formula with custom labels or fully custom packaging.
  • Full-service account management team to support your growth as you scale.
View products and pricing
140units to start. Minimums vary by product.

Made by FormuNova
Made in the USA

Why Choose FormuNova?

Made in USA & FDA Registered

All products manufactured in our FDA-registered, US-based facilities. Faster lead times, strict quality control, full support.

GMP Certified Highest Quality Standards

NSF/ANSI 455-3 certified facilities operating under audited Good Manufacturing Practices for Cosmetics Manufacturing.

True Turnkey Manufacturing Partner

We manage sourcing, production, compliance, and delivery so your team can focus on growth.

Regulatory & Compliance Expertise

We offer experienced support navigating regulatory and online and b&m retail compliance requirements.

Review catalog

Frequently Asked Questions

What’s the budget to start or scale production?

It depends on your stage and your launch goals:

Established brands: If you’re already selling consistently, to discuss a tailored launch plan and budget aligned with your growth goals.

Private Label launches: While the absolute minimum budget is around $2,000, most launches require $5,000 to $10,000 at minimum. A more competitive small private label launch typically falls in the $10,000 to $30,000 range, not including marketing and fulfillment costs. Review our price table here.

New brands launches with custom formulation: If your brand launch strategy requires a fully custom formula from the start, expect around $10,000 for R&D and sampling. Production typically requires an additional $10,000 to $20,000. A more competitive small custom launch typically falls in the $30,000 to $50,000 range, not including marketing and fulfillment costs.

What is the expected lead time?

Our typical manufacturing lead time varies from 4 to 6 weeks for Private Label offerings and 6 to 12 weeks for custom manufacturing, depending on product category, time of year and packaging and ingredient selection.

For recurring production (1,000+ units per week), we optimize operations to maintain 4 to 8 weeks of rolling inventory after onboarding.

Where are FormuNova products made?

All our products are manufactured right here in the United States. Our FDA-registered, GMP-certified facility is located just outside of Atlanta, GA. We adhere to stringent quality standards, certified by NSF, while ensuring fast lead times, transparent processes, and a product you can trust.

What are the minimum order quantities (MOQ)?

MOQ 3,000 units – Full Custom Development

For established brands ready to own a one-of-a-kind product. We can transfer or improve your existing formula, reverse engineer a benchmark, or develop a completely new custom formulation based on your goals. Minimums may be higher depending on ingredient and packaging goals.

MOQ 500 units – Custom Packaging

For brands of all sizes, you can start with one of our market-ready formulations and make it yours with custom packaging.

MOQ 140 units – Private Label Launch

The fastest path to market for brands of all sizes and pre-launch brands. Launch in weeks with ready-to-go formulations branded with your logo and custom labels. Learn more.

Tech Transfer / Recurring Production Schedule

Enterprise-grade manufacturing access, without enterprise-level volume barriers. Structured tech transfer with recurring production starting at ~1,000 units per week.

What sets FormuNova apart from other manufacturers?

Most manufacturers focus on scaling their own private label formulas. We focus on helping you scale your brand.

  • Built for innovative brands: With an in-house R&D team and Sample Lab, and a highly flexible production setup, we help brands move from idea to market fast. Whether starting from our evergreen private label catalog or scaling into fully custom manufacturing, we provide the infrastructure, speed, and supply chain reliability needed to build a unique and scalable product line.
  • Growth partnership: Our team understands what it takes to succeed in ecommerce and retail, supporting you beyond production as you scale.
  • Total compliance handled: FDA-registered, GMP-certified U.S.-based facility with full retail-ready compliance support.
  • Full-stack partner: Packaging, labeling, and logistics handled end-to-end so you can stay focused on sales and growth.

FormuNova is a manufacturing partner for brands ready to scale.

What services does FormuNova offer?

We help brands move from idea to scale. That means:

  • Ready-to-launch products with Private Label formulas branded for you.
  • Customized product offerings, adapting proven formulations to your custom packaging vision.
  • Full product development or onboarding your unique formulations with full support from our in-house R&D and Sample Lab team.

Alongside formulation and manufacturing, we can handle packaging sourcing, compliance, fulfillment (3PL), design and inventory management services, so you and your team can focus 100% on growing your brand.

Review catalog